Platinum



Platinum is a heavy, pure white metal that does not contain any yellow tints or alloys that changes its pure white finish. It was originally an alternative to white gold as it would not tarnish or turn yellow over time but many often find it difficult to purchase because of its high price tag. The reason for Platinum's heaviness is due to its high density. Platinum is hypoallergenic. It is a soft metal which allows for intricate embellishing of Platinum pieces. However, because this is a soft metal, Platinum jewelry requires more care and maintenance. Because of its whiteness, it maximizes the brilliance of your diamond making it the ideal metal for engagement rings and diamond bands.